The "We Run In Mass" footwear collection was designed to celebrate a certain old marathon in a certain old northeastern US city.
Comprised of the Free 5.0 and Air Zoom Vomero 10 for both men and women, the designs employed the race's two primary colors – blue and yellow – along with a thread of patriotic red for a show of unity that echoed the sentiment of the race and its participants.
Each model also featured the slogan, “We Run in Mass" on the upper, a subtle yet touching tribute to the horrific events of the 2013 race.