Nike Golf Course Classic

Timeless. Effortless. Classic. Wearable. These were the key insights that inspired the brief for the Course Classic. 

Simple, clean lines executed with premium materials and wrapped in a court shoe-inspired package - not a lot to say "No" to here. But then then shoe goes a level deeper with consumer-right touches that add performance and style. 

The rubber outsole provides on-course and off-course versatility with an amazing traction design brought to life through computational design. Using computer algorithms and golf swing pressure map data, the outsole's traction pattern was designed to put traction elements exactly where they're needed. 

There's also a military-grade pull-tab on the heel for a functional aesthetic hit that really sets the shoe off, as well as gives an opportunity for dynamic color pops.