Nike SB Nyjah Free

The Nyjah Free was a huge lift for the Nike SB footwear team. Despite its simple appearance, a ton of design and development magic went into the creation of this shoe in an effort to bring to life the brief of “360 degrees of flick.” The full rubber upper, bootie construction, and Nike Free technology underfoot - along with Nyjah’s status as one of the best to ever do it - made this oddball one of Nike SB’s biggest hits of the last decade and the perfect vehicle for in-depth, insight-driven storytelling.