THE LIFE OF A JANOSKI documentary

As a key output of our Do Good plan, we decided to make a documentary film about our commitment to sustainable product creation told through the voice of the athlete. Fortunately for Nike SB, Stefan Janoski is the perfect authentic voice for this work.

We took Stefan and Elissa Steamer to the UK where they met up with Korahn Gayle, Casper Brooker, and Kyron Davis to learn about Nike’s commitment to circularity and sustainability, and Nike SB’s solutions to incorporate both into our business, including:

Flyleather

A visit to the ELeather factory in the UK to see how Flyleather is made

Nike Grind

A visit to the Grind facility in Belgium to learn what it is, how it’s made, and see it in action

Reuse-A-Shoe

How skateboarders can participate in circularity by bringing their shoes back to a skate shop to recycle with Nike SB’s Reuse-A-Shoe program